Privacy

Last Updated 04.21.2025

1. Scope of This Policy

This Privacy Policy explains how Ground Up Rehab, PLLC collects, uses, discloses, and safeguards information obtained through the Site.

2. Information We Collect

Automatically Collected Data – IP address, browser type, device identifiers, pages viewed, time and dates you visit the Site, and cookies. We also collect information you provide to us – name, e-mail, phone number (DO NOT INCLUDE MEDICAL DETAILS). .

3. How We Use Your Information

To schedule and manage appointments.
To respond to inquiries or provide requested resources.
For billing, collections, and insurance verification.
To improve Site performance and user experience.
To comply with legal obligations.

Ground Up Rehab, PLLC uses third party service providers, including but not limited to Google Analytics and cookies (social media pixels and digital advertising pixels) in order to improve our service, user experience, and to analyze how the Site is used. Aside from your device’s Internet Protocol address (IP address), which can disclose your general location, the information collected by Google Analytics and Adobe Analytics is anonymized traffic data including length of stay on the Site, browser information, and device information. The collected information is used to provide an overview of how people are accessing and using the Site. For information about how Google Analytics uses data when you use partners’ sites or apps see www.google.com/policies/privacy/partners.

4. Legal Bases for Processing (GDPR‑style disclosure for international visitors)

We process personal data on the basis of consent, contract performance, legal obligation, and legitimate interest.

5. Sharing & Disclosure

We do not sell or rent your data. We may share it with:

Business Associates (e.g., EMR providers, billing services) under HIPAA‑compliant agreements.
Service providers performing functions on our behalf (IT, analytics).
Law enforcement or regulators when required by law.

6. Cookies & Tracking Technologies

We use essential, analytics, and limited marketing cookies. You can manage your preferences at any time through the cookie‑consent banner displayed on first visit (or by clicking the banner link in the Site footer).

California residents: Under the California Privacy Rights Act (CPRA) you have the right to opt‑out of the sale or sharing of personal information for cross‑context behavioral advertising. Select “Do Not Sell or Share My Personal Information” in the banner to exercise this right.
EU/EEA visitors: The banner allows you to grant or withdraw consent for each non‑essential cookie category in accordance with the General Data Protection Regulation (GDPR) and ePrivacy Directive.

Disabling certain cookies may impact Site functionality, but essential cookies will remain active to enable core features (e.g., security, network management).

7. HIPAA Notice of Privacy Practices HIPAA Notice of Privacy Practices

A separate Notice of Privacy Practices describes in detail how we use and disclose PHI, which can be accessed by onboarding patients and clients or requested for review by e-mail to info@grounduprehab.com. That Notice controls any conflict with this Privacy Policy.

8. Security

We use reasonable administrative, physical, and technical safeguards to protect data. No system is 100 % secure; use the Site at your own risk. While we do our best to protect your personal information, we cannot guarantee the security of any information that you transmit to us and you are solely responsible for maintaining the secrecy of any passwords or other account information. It is your sole responsibility to promptly inform Ground Up Rehab, PLLC of any need to deactivate a password.

9. Data Retention

We retain PII and PHI for as long as necessary to fulfill the purposes described above and as required by law (typically 7 years for medical records in Illinois).

Contact‑form data: deleted after 24 months of inactivity.
Usage data: kept anonymously for analytics up to 24 months.
PHI in PracticeQ, WebPT/Therabill, Dropbox, and/or Microsoft Cloud: retained per HIPAA and Illinois requirements (typically 7 years for adults, until age 23 for minors).

10. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict processing of your personal data. Submit requests to info@grounduprehab.com. Verification steps may be required.

11. Children’s Privacy (COPPA)

The Site is not directed to children under 13, and we do not knowingly collect personal information from anyone under 13. If we learn that we have received personal information from a child under 13 without verified parental consent, we will delete that information promptly. We comply with the Children’s Online Privacy Protection Act (COPPA) and applicable Illinois privacy laws regarding minors’ data.

12. Email, Text Messaging & Electronic Communication Policy

E‑mails & texts: You can opt out of marketing messages at any time by following the instructions in each message or contacting us.
Cookies: Adjust your browser settings to block or delete cookies.

Ground Up Rehab, PLLC may use your contact information to communicate with you through various electronic channels, including email newsletters, appointment-related messages, and SMS/text messaging, where permitted.

How We Use Electronic Communication

You may choose to receive communications from us when providing your email or mobile number, either:

Through express consent at registration
By submitting forms or inquiries on our website
Or when consenting generally to communications from Ground Up Rehab, PLLC

Messages may include:

Appointment confirmations or reminders
Updates related to your care
Links to our patient portal or home exercise program
Surveys or service feedback requests
Informational or promotional newsletters (if opted in)

Text Messaging (SMS) Terms & Opt-Out

Ground Up Rehab, PLLC and its authorized service partners may send SMS text messages to patients age 18 or older. These may include reminders, scheduling details, and clinical communication relevant to your treatment.

To stop receiving a specific type of text message, simply reply with the word “STOP.”
You’ll receive a confirmation that you’ve been unsubscribed from that type of message.
Other messages you’ve opted into may continue unless you opt out of those separately.
To resume messages you’ve previously opted out of, re-enroll using the same method you originally used (e.g., intake form or registration).

If you need assistance with any text message service, reply “HELP” or contact us directly at info@grounduprehab.com. Standard message and data rates may apply, depending on your mobile plan. Ground Up Rehab, PLLC is not responsible for any charges you may incur. While most patients receive no more than 3–5 texts per week, frequency may vary based on your appointment schedule or participation in clinical follow-up programs. Carriers are not responsible for delayed or undelivered messages.

Email Terms & Unsubscribing

If you provide your email address, you may receive both clinical communications and optional promotional content from Ground Up Rehab, PLLC. By sharing your email, you confirm that you have access to a secure device or email account. You may unsubscribe from promotional messages at any time by clicking the “unsubscribe” link included in the footer of each email or by emailing info@grounduprehab.com.

13. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be posted on this page with a revised "Effective Date." Continued use of the Site indicates acceptance.

14. Contact Us

For privacy questions or requests:

Ground Up Rehab, PLLC
Email: info@grounduprehab.com
Phone: (773) 234-5715

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